Last Updated: May 2024

GENERAL TERMSThese terms apply to the use of games and other products developed by Upstream Arcade. (“Upstream Arcade” / “Upstream” / “we” / “us”). This privacy and data policy (“Privacy Policy”) applies and has effect in respect of our website (upstreamarcade.com).

If you have any questions, contact us at team@upstreamarcade.com.

We are committed to protecting your privacy. The Policy explains the basis on which your personal information is processed. We will comply with all applicable data protection laws, including the General Data Protection Regulation 2016/679 (the EU GDPR) and its equivalent in UK national law (the UK GDPR).

This Privacy Policy contains important information about the following:

* What information we may collect about you

* How we will use information we collect about you

* Whether we will disclose your details to anyone else

* Your choices and rights regarding the personal information you have provided to us.

The Website may contain hyperlinks to services owned and operated by third parties. These third party services may have their own privacy policies. They will govern the use of personal information that you submit or which is collected by cookies and other tracking technologies whilst using these services. We do not accept any responsibility or liability for the privacy practices of such third party services and your use of these is at your own risk.

We may make changes to this Privacy Policy in future, which will be posted on this page. Where appropriate, we may notify you of changes by email or through the website.

CONTACT INFORMATION

You may submit personal information to us whenever you contact us through the website. Where our website is hosted by a third party provider, we may receive some of this information directly from them.This may include:

* Your email address

* Your name

* Any details you voluntarily submit in the contact form

ANALYTICS

This website collects personal data to power our site analytics, including:

* Information about your browser, network, and device

* Web pages you visited prior to coming to this website

* Your IP address

This information may also include details about your use of this website, including:

* Clicks

* Internal links

* Pages visited

* Scrolling* Searches

* Timestamps

We share this information with Squarespace, our website analytics provider, to learn about site traffic and activity.

COOKIES

This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. Functional and required cookies are always used, which allow Squarespace, our hosting platform, to securely serve this website to you.

Analytics and performance cookies are used on this website, as described below, only when you acknowledge our cookie banner. Analytics cookies allow us to count visits and traffic sources so we can measure and improve website performance. They help us to know which pages are the most and least popular and see how visitors move around.

You can opt-in to our use of Analytics cookies using our cookie banner, and you can withdraw this opt-in consent at any time.You can also always choose to disable cookies in your internet browser. By default, most internet browsers accept cookies. For further details, please consult the help menu in your internet browser. For further information about cookies, please see: www.allaboutcookies.org.

WEBSITE VISITORS

This website is hosted by Squarespace. Squarespace collects personal data when you visit this website, including:

* Information about your browser, network and device

* Web pages you visited prior to coming to this website

* Web pages you view while on this website

* Your IP address

Squarespace needs the data to run this website, and to protect and improve its platform and services. Squarespace analyzes the data in a de-personalized form.

MARKETING

We may send you marketing emails, which you can unsubscribe from by clicking the link at the bottom of the email. We share your contact information with Squarespace, our email marketing provider, so they can send these emails on our behalf.

FONTS

This website serves font files from and renders fonts using Google Fonts and Adobe Fonts. To properly display this site to you, these third parties may receive personal information about you, including:

* Information about your browser, network, or device

* Information about this site and the page you’re viewing on it

* Your IP address

YOUR RIGHTS

You have the following rights over the way we process personal data relating to you. These rights are not absolute and they do not always apply in all cases:

* To object to our processing of your personal data where it relates to direct marketing or is based on our legitimate interests

* To restrict processing of or to delete your personal data

* For a copy of data we are processing about you and have inaccuracies corrected

* For the transfer of your personal information to another party

Please send your requests to info@upstreamarcade.com.If you do not agree with the way we have processed your data or responded to your concerns, an alternative is to submit a complaint to a Data Protection Supervisory Authority.

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process your information, and the applicable legal requirements.

Please be aware that, although we endeavour to provide reasonable security for information we process and maintain, no security system can prevent all potential security breaches.

We use Beehiiv as our marketing platform. By clicking subscribe, you acknowledge that your information will be transferred for processing.